Es hat sich mal wieder was getan bei Google. Die Werbeplätze werden weniger … im rechten Bereich (Desktop) fallen sie weg,  außer den sog. ShoppingAds
Dafür werden 4 statt 3 Anzeigen über dem organischen Bereich angezeigt und auch darunter.

Google Statement:
Starting the week of February 10, we’ll remove the right hand side column of ads on desktop results globally, except where we show knowledge panel information and PLAs. We will also start showing four ads at the top of some mobile, tablet and desktop commercially-relevant queries.

While the right hand side ad removal is new, we’ve already confirmed tests of four ads with press over the years and as recentlyas December, but we’re now moving to make four ads in search more permanent across some commercial queries. We’re beginning the ramp up process for showing the four ad-layout. Keep in mind, this will only apply to a small number of commercial queries, and of course timing is subject to change. See sales comms also.

·         Monday, February 8 — 10% of traffic on desktop and tablet

·         Tuesday, February 16 — 50% of traffic on desktop and tablet

·         By Friday, February 19 — 100% of traffic on desktop and tablet